UC Irvine
ML Repository
Theme

Online Retail

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About

This is a transactional data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. This is a transactional data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail.The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers.
Subject Area
Business
Instances
541,909
Features
6
Data Types
Multivariate, Sequential
Tasks
Classification, Clustering
Feature Types
Integer, Continuous

Features

NameRoleTypeUnitsMissing ValuesDescription

Introductory Paper

Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining
Daqing Chen, Sai Laing Sain, Kun Guo. 2012.
Journal of Database Marketing and Customer Strategy Management, Vol. 19, No. 3

Additional Metadata

Keywords
Authors
Daqing Chen
Year Created
2015
License
CC BY 4.0